Twitter Hires Youth App Skilled Michael Sayman as A part of New Experimental Improvement Crew
As a part of its broader effort to attach with youthful audiences, and boost its user count, Twitter has employed youth app knowledgeable Michael Sayman to be a part of a brand new staff designed to ‘speed up new concepts and ideas’ that may attraction to broader use instances.
I’m tremendous excited to share that I’ve joined Twitter’s 0→1 staff to assist speed up new concepts. I’ll be partnering with groups throughout Twitter to analyze, discover, and construct new methods to serve the way forward for the general public dialog. ????
— Michael Sayman (@michaelsayman) March 8, 2022
Sayman rose to fame as a teen, after creating a number of apps that gained traction, which then result in Sayman becoming a member of Meta as its ‘teen-in-residence’ when he was 18. Sayman performed a task in creating Instagram Tales, earlier than ultimately shifting on to Google to work on gaming initiatives, whereas extra lately, Sayman has been working at Roblox.
That breadth of expertise will present an enormous enhance for Twitter’s efforts, and with the app trying so as to add 100 million extra customers over the following two years, it might want to attempt new issues, and push the boundaries so as to generate curiosity amongst a variety of various viewers teams.
So what’s Twitter’s ‘0→1 staff’? There’s not a heap to go on at this stage, however according to Twitter, the 0→1 staff will “assist deliver the “what if’s” of Twitter’ future to life”.
Its sounds very similar to Meta’s NPE team, although much less centered on new apps, and extra aligned with in-app developments and additions, which may see new options and instruments added to Twitter to broaden upon its key use case.
Which, in Sayman’s case, will see it deal with boosting its youth attraction, and it’s fascinating to notice Sayman’s view on how Twitter is at present utilized by youthful audiences, and the way it hasn’t been as impacted by the rise of visible centered apps like Instagram and TikTok.
As Sayman instructed The Washington Post:
“The worth I’ve seen in Twitter is that there are a number of younger individuals who use it that really feel liberated by the dearth of stress to be tremendous good, or have the proper look.”
Does that imply that the 0→1 staff shall be centered on text-based options, as a substitute of recent experiments with issues like Fleets and different full-screen visible instruments?
That’s been Twitter’s youth strategy to date, including in additional visible, full-screen instruments, in alignment with TikTok’s UI, so as to faucet into these utilization developments.
Fleets, after all, was retired after less than a year, as a result of nobody actually appeared to care about it (although like Vine earlier than it, folks on Twitter nonetheless lament its demise), whereas Twitter has additionally experimented with a full-screen display for Explore because it seems to faucet into evolving utilization developments.
Happening Sayman’s feedback, that doesn’t appear to be the place he’s centered – so can Twitter make its app extra partaking for youth with out leaning into TikTok-led developments?
In fact, we’ve no actual thought how the addition of Sayman may impression this. Sayman’s hottest app, which he created as a youth, was ‘4 Snaps’, which was basically a phrase guessing sport primarily based on visible cues.
However 4 Snaps got here out virtually a decade in the past, and Sayman has had stops at three main tech corporations since then. You’d think about that his strategy has modified considerably in that point, and it’ll be fascinating to see how his profession learnings will affect his work at Twitter, and what the corporate produces and checks in consequence.
Both approach, it’s an fascinating rent, which places extra deal with the platform’s efforts to win over extra customers, in new methods.