Seo Post
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Tracking Hidden Long-Tail Search Traffic
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A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. ...

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Algorithm Analysis In The Age of Embeddings
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On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that ...

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What I Learned in 2018
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(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last ...

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My Perfectly Healthy Obsession With Query Syntax
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Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do ...

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The Invisible Attribution Model of Link Acquisition
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Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, ...

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Does Google Want You To Make Poor Decisions?
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Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing ...

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What I Learned in 2019
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(This is a personal post so if that isn’t your thing then you should move on.) This is the eighth year that I’ve done a year in review piece. If this is ...

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Rich Results Test Bookmarklets
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// AJ Kohn // July 12th 2020 // SEO + Technology Last week Google announced that it was going to deprecate the Structured Data Testing Tool in lieu of ...

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The Comforting Mirage of SEO A/B Testing
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SEO A/B testing is limiting your search growth. I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what ...

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