Including STAT Studies to Google Sheets Utilizing App Scripts


The creator’s views are solely his or her personal (excluding the unlikely occasion of hypnosis) and will not at all times replicate the views of Moz.

The crew at MacMillan Search has generated a whole lot of worth by combining automated STAT experiences with Google Sheets. From including rating particulars to different device’s outputs, to giving the content material groups up-to-date “Folks Additionally Ask” experiences, the tip outcome has confirmed to be an excellent time-saver in our week-to-week search engine marketing workflows by lowering handbook work and offering normal outputs that simply combine with any spreadsheet.

Why did we create this script?

STAT’s wealth of key phrase rankings particulars may be very helpful for enterprise SEOs to grasp each the macro and micro particulars of their rankings. Google Sheets is without doubt one of the most typical cloud-based spreadsheets platforms, and is straightforward to share between groups and organizations. That’s why SEOs use each of those instruments frequently when analyzing key phrase knowledge.

Regardless of this, documentation on combine STAT into Google Sheets is restricted. To deal with this hole, we created our personal script!

It’s confirmed helpful for a number of causes:

  1. Not everybody likes CSVs: We leverage the STAT experiences to offer purchasers with route. Having to obtain a CSV and open it each week isn’t for everybody. With this script, you may set a weekly ticket with a hyperlink to the spreadsheet, and evaluate the output frequently.

  2. It saved us time: search engine marketing is a marathon, not a dash. After we determine a chance, there may be ongoing work that may have us reviewing experiences frequently. The weekly ticket strategy to evaluate a spreadsheet shaves a while off of every job, and over the course of the engagement, this saved time provides up.

  3. Cleaner output: Utilizing Vlookups, Uniques, and so forth., you may create a abstract web page of this info, highlighting what purchasers and/or readers care about. It’s also possible to combine this info with different knowledge sources.

  4. Create automation with out utilizing an API: Automation, when finished accurately, saves time. Utilizing this script with triggers opens the door to automation.

How you can implement this script

1) Create a report in STAT

The STAT data base has a great resource on reports. The one factor we might get particular on is the naming of the report and the recipient e-mail.


What you identify your report just isn’t as essential as conserving it clear and concise. This makes scaling to different tasks with comparable experiences cleaner and simpler. Additionally, you will use this report identify as one of many variables within the scripts.

We additionally counsel putting the corporate or venture identify on the finish of the report identify in parentheses (e.g. “(MacMillan Search)”). This makes it simpler to seek out the report in your e-mail.

Recipient e-mail

It’s essential to make use of a Gmail-enabled e-mail for the account the place you’ll be constructing the sheet. This manner, Google has a better time getting the app script to extract the CSV from the e-mail.


For our purchasers, weekly knowledge is essentially the most helpful — sufficient element to identify developments, however not a lot that it turns into simply noise to be ignored. For experiences with restricted fluctuations (e.g. Folks Additionally Ask), month-to-month may be passable.


Choose “Run this report instantly” to substantiate that your report works, proper after creating the script. This manner, you’re able to set your triggers and let the information circulation.

The remainder of the settings are particular to what particulars you need out of your report.

2) Create a Google Sheet and add the script

Create a brand new sheet in Google Drive underneath the account related along with your report’s recipient e-mail. Then you definately’re prepared so as to add the script:

1. Underneath the menu “Instruments”, choose “<> Script editor”

2. Paste the script beneath into the “Script editor”.

3. A number of issues will should be edited to work along with your knowledge:

  • var COMPANY_NAME up to date to the corporate or venture identify you used whereas creating the STAT Report

  • var REPORT_NAME up to date to the identify of your report minus the corporate identify and parentheses

  • var SHEET_NAME up to date to the identify of the sheet within the spreadsheet

4. Affirm the Script works by saving it, refreshing the sheet, and when the menu “Handbook Replace” hundreds, choose “Import Key phrases”.

5. The primary time you run this you’re going to get an “Authorization Required” pop-up:

Choose “Proceed”, comply with the steps, and choose “Import Key phrases” underneath the menu once more.

Your spreadsheet ought to now be populated with all the particulars out of your CSV.

3) Automate the inhabitants with triggers

Setting this sheet as much as mechanically replace because the report comes out may be very simple utilizing Apps Script “Triggers”. To arrange the triggers:

1. Return into the “Script Editor”

2. Choose the “alarm” icon “Triggers”

    3. Choose “Add Set off”

    4. Choose the perform “importKws”

    5. Choose occasion supply “Time-driven”

    6. Choose kind of time-based set off “Week Timer” for weekly experiences, “Month Timer” for month-to-month experiences, and so forth.

    7. In our time zone, our experiences normally come out late Sunday, so we choose early Monday morning:

    8. Click on “Save”

      The result’s a spreadsheet that frequently updates, populated by an emailed STAT report.

      We’ve discovered many makes use of for this script — anyplace we reference rank. And, since a venture may take time to get applied, we are able to present present rating info with out leveraging the API.

      We’re curious to learn the way you leverage it as properly. In the event you discover the script helpful, attain out to us on LinkedIn and tell us what you’re utilizing it for.


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