39 Fb Stats That Matter to Entrepreneurs in 2022
Fb is the OG social media platform and the most important one by almost each metric. Find it irresistible or hate it, the social big — and soon-to-be harbinger of the metaverse — is a must have social media channel for entrepreneurs.
On this submit, we cowl 39 present Fb statistics, freshly up to date for 2022. They are going to enable you to sustain with how individuals are utilizing the platform and make data-informed selections about your social media technique.
Download the complete Digital 2022 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.
1. Facebook has 2.91 billion monthly active users
That’s a 6.2% soar from 2021’s 2.74 billion customers, which was already a year-over-year progress of 12% from 2019.
Fb is essentially the most used social platform worldwide. You merely have to be there.
2. 36.8% of the world’s population use Fb month-to-month
Yep, 2.91 billion customers equals 36.8% of Earth’s 7.9 billion individuals, as of November 2021.
Since solely 4.6 billion of us have entry to the Web proper now, meaning 58.8% of everybody on-line makes use of Fb.
3. 77% of Internet users are lively on a minimum of one Meta platform
Out of 4.6 billion world Web customers, 3.59 billion individuals use a minimum of one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use multiple.
4. Fb’s annual income increased by 2,203% over 10 years
In 2012, Fb earned $5.08 billion USD. Now? $117 billion USD in 2021, which is up 36% from 2020. Most of Fb’s income is from promoting, which totaled $114.93 billion USD in 2021.
5. Fb is the 7th most valuable model on this planet
Apple holds the highest spot with an estimated model worth of $263.4 billion USD. Fb follows enormous manufacturers like Amazon, Google, and Walmart to land in seventh place for 2021 with a model worth of $81.5 billion.
6. Fb has been researching AI for 10 years
In October 2021, Fb introduced it was rebranding to Meta, which is now the father or mother firm of Fb, Instagram, WhatsApp, and extra. In Mark Zuckerberg’s phrases, the rebrand is to permit the corporate to turn into “metaverse-first, not Facebook-first.”
(Psst. No concept what the metaverse is however afraid to ask? Right here’s what we know so far.)
They usually’re actually betting the longer term on synthetic intelligence. Will the metaverse reside as much as Zuckerberg’s projection as the way forward for humanity? Time, and social media, will inform.
7. Over 1 billion Stories get posted every single day throughout Fb apps
The Tales format continues to develop in recognition throughout Fb, Instagram, and WhatsApp. 62% of customers say they are going to use Tales much more sooner or later.
8. 79% of monthly users are lively each day
This determine has remained constant all through 2020 and 2021 even with the mixed 18.2% progress charge of customers for these years. Good.
9. Over 72% of Facebook users additionally use YouTube, WhatsApp, and Instagram
The figures are available at 74.7% of Fb customers additionally frequenting YouTube, 72.7% utilizing WhatsApp, and 78.1% utilizing Instagram.
There are appreciable overlaps in different standard social networks, akin to 47.8% of Fb customers additionally being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest.
Having a robust cross-platform campaign technique will make sure you ship the best message on every platform.
10. Fb is the favorite social platform of the 35-44 demographic
Instagram takes the highest spot amongst audiences below 25, however Fb is the favourite social community for these demographics under:
- Male web customers, 25-34: 15.9%
- Male web customers, 35-44: 17.7%
- Feminine web customers, 35-44: 15.7%
- Feminine web customers, 45-54: 18%
(Fb presently limits its gender reporting to female and male.)
11. 72% of Facebook users don’t belief it to guard their privateness
… however they use it anyway. Importantly, this determine is way larger than 2020 when solely 47% of users felt Fb didn’t do sufficient to maintain their knowledge non-public.
Fb ranks first in utilization however final in belief. To us entrepreneurs, that’s one thing that simply is sensible, proper?
Supply: Washington Post/Schar School
12. There are 329 million Fb customers in India
India is available in first for person rely. The USA is second with 179 million customers. Indonesia and Brazil are the one different nations with over 100 million customers every.
However, amount isn’t every part…
13. 69% of Americans use Fb
The US inhabitants reached 332 million people in 2022, which means 54% of all People have a Fb account (together with precise infants). Infants apart, 69% of People over 18 are on Fb, together with 77% of individuals ages 30-49.
14. 79% of Canadians over 15 use Fb
Regardless of different nations having the next complete person rely, Canada ranks among the many highest in attain with 79% of individuals over age 15 — 27,242,400 individuals — utilizing the social community. Comparatively, India’s 329 million customers account for under 49.6% of the full Indian inhabitants of 662 million people who find themselves 15 or older.
On their very own, attain percentages aren’t indicative of when Fb advertising and marketing is “value it.” It’s at all times vital to pay attention to the preferred social platforms amongst your viewers and make sure you’re on them.
15. Partisan gaps as high as 23% present up for each social platform, besides Fb
For People below age 50, Democrats are extra probably to make use of most social media platforms. The biggest Democrat-Republican hole is on Instagram, the place 23% extra Democrats report utilizing the platform.
Some have much less important variations, however Fb is the one platform to have an equal share of Democrats and Republicans reporting they use it frequently.
Supply: Pew Research
For a lot of manufacturers, this gained’t have an effect. But when your target market tends to lean conservative, you’ll probably discover a extra profitable footing on Fb in comparison with different platforms.
16. 57% of Americans say Tales make them really feel like a part of a neighborhood
Folks love Tales. They really feel extra genuine than different social content material codecs, in response to 65% of People who say they really feel nearer to household and pals after watching them.
17. Customers spend a mean of 19.6 hours a month on Fb
That is available in second solely to YouTube’s 23.7 hours a month and considerably greater than Instagram’s 11.2 hours per thirty days. This Fb statistic is for Android customers solely nevertheless it’s nonetheless indicative of business patterns.
Nearly 20 hours a month equals one week a month at a part-time job. So, in case your content material isn’t getting outcomes, it’s not for lack of consideration. Change it up. Strive one thing new. Put money into audience research. Then, use what you study to create what your individuals actually need to see.
18. Folks spend 33 minutes a day on Fb
To social media managers, that’s nothin’, proper? Nicely, to the normies on the market, it’s loads. Time per day has declined since 2017 as extra opponents emerged, although importantly, individuals are nonetheless spending essentially the most time on Fb.
Probably the most customers + essentially the most time spent = nonetheless essentially the most alternative for entrepreneurs.
19. 31% of Americans frequently get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot larger than every other social community. YouTube is available in second with 22% of People frequently getting their information there.
Supply: Pew Research
As a society, we’re all nonetheless deciding precisely how a lot energy and accountability social media companies should have over shaping our understanding of occasions.
However as entrepreneurs? Sizzling dang! Fb isn’t simply an app anymore, it’s a seamless a part of our lives. Folks count on to listen to about vital occasions on Fb and the newest information from their favourite manufacturers. (And which neighbor left their rubbish cans out on the curb for an additional day, too.)
20. 57% vs. 51%: Customers learn more life skills from social media than college
Globally, 57% of social media customers say they’ve realized extra about life from social media than being at college.
Whereas info accuracy on social media continues to be a problem for all platforms, customers report wanting to have interaction with studying alternatives extra on social media than in conventional college environments. This can be a nice alternative for manufacturers to focus on instructional content material in artistic methods.
21. 81.8% of users solely use Fb on a cell gadget
Most customers — 98.5% — use Fb on their cell gadget, however 81.8% of individuals strictly entry the platform through cell. Comparatively, solely 56.8% of all Internet traffic is from cell units.
That is probably pushed by person progress in mobile-first areas, akin to Asia and components of the creating world. It underlines the significance of designing your content material and advertisements with a mobile-first technique.
22. 1.8 billion people use Fb Teams each month
Whereas standard earlier than 2020, the COVID-19 pandemic drew extra individuals into Teams. Each as a solution to join with others throughout social distancing measures — especially for women who extra usually bear the burden of caregiving obligations — and for medical professionals to collaborate and educate others.
Fb is investing in new Groups features in 2022, akin to sub-groups inside a Group, member awards, and reside chat occasions.
23. Individuals are 53% more likely to purchase from a enterprise utilizing reside chat
Fb permits companies so as to add Fb Messenger reside chat to their web sites to enhance customer support and conversions.
Although a strong characteristic, it’s restricted to solely Fb Messenger. Develop your capabilities through the use of a multi-platform reside chat answer, like Heyday, which may deliver all buyer communication from Fb, Google Maps, e-mail, WhatsApp, and extra into one unified inbox in your workforce.
24. Fb will have the ability to translate 100s of languages in real-time
Think about writing your social content material in a single language and with the ability to confidently depend on Fb to precisely translate it to a world viewers. It’s a better actuality than you suppose, with Meta saying the AI-driven project in February 2022.
With 50% of individuals having a local language not within the 10 most typical, growing your communication capabilities is at all times a sensible transfer.
25. The common natural attain of a Fb Web page submit is 5.2%
Natural attain has steadily declined annually, ending 2020 with 5.2%. In 2019, it was 5.5% and 7.7% in 2018.
Natural Fb content material ought to nonetheless be a giant a part of your technique in your current viewers. However, sure, it’s true: You’ll have to couple that with Facebook ads to see constructive progress.
26. Fb eliminated 4,596,765 pieces of content in 2021 as a consequence of copyright, trademark, or counterfeit stories
That’s a 23.6% enhance in comparison with 2020. Reviews of mental property violations have steadily risen since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
27. Cost-per-click is up 13% vs. 2020
The common Fb advertisements cost-per-click was 0.38 USD in 2020, decrease than earlier years largely because of the results of the coronavirus pandemic — nevertheless it rallied again in 2021 with a mean CPC of 0.43 USD.
Normally, Fb advert prices are usually decrease within the first quarter of every yr and attain a peak approaching the final quarter and vacation purchasing season, as seen with September 2021’s average CPC of 0.50 USD.
28. Fb US advertisements are anticipated to surge 15.5% year-over-year in 2022
eMarketer predicts US advert income will prime $58.1 billion in 2022, which might be a 15.5% enhance from 2021. 2020 had an unusually excessive progress charge because of the surge in e-commerce demand on account of pandemic lockdowns affecting in-person gross sales.
29. Fb’s potential promoting attain is 2.11 billion individuals
Meta claims their complete promoting viewers is 2.11 billion individuals, or 72.5% of their complete 2.91 billion month-to-month lively customers.
Since Fb is essentially the most populous social platform, it’s additionally the one with the best potential advert attain. Once more, for entrepreneurs severe about progress, Fb isn’t non-obligatory.
30. Fb advertisements attain 34.1% of the global population over age 13
Put into perspective, that 2.11 billion individual advert attain is over a 3rd of Earth’s complete teen-and-up inhabitants. Wowza.
However with excessive attain comes excessive potential for wasted advert spend. Make sure you’re optimizing your Facebook ads strategy frequently so that you’re not simply payin’ n’ prayin’.
31. Fb advertisements attain 63.7% of all Americans over age 13
A powerful attain for American-focused corporations, however not the one one. Fb additionally stories these potential native promoting audiences as a share of complete inhabitants over age 13:
- Mexico: 87.6%
- India: 30.1%
- United Kingdom: 60.5%
- France: 56.2%
- Italy: 53%
(Plus extra. The complete record is in our Digital 2022 report.)
32. 50% of consumers need to uncover new merchandise by way of Fb Tales
Folks love the Tales format they usually make efficient advertisements due to that. 58% of shoppers say they’ve visited a model’s web site from a Story advert and 31% have browsed a Fb Store.
Give the individuals what they need. In case you’re not already investing in Tales advertisements, hop to it.
33. Fb Market has 1 billion month-to-month lively customers
Launched in 2016, Fb Market has shortly changed outdated requirements of native buy-and-sell, like Craigslist and even location-specific Fb Teams. Market achieved 1 billion month-to-month customers in early 2021, simply over 4 years after launch.
34. There are 250 million Fb Retailers worldwide
Fb’s latest e-commerce characteristic, Retailers, launched in 2020. It permits small companies to characteristic product catalogs on their Fb and Instagram profiles, and for followers to buy in-app. It additionally permits manufacturers to simply create advertisements from their merchandise to draw new clients.
A million customers frequently purchase from Fb Retailers each month. Manufacturers are seeing enormous outcomes, together with some seeing 66% higher order values through Retailers than from their web sites.
Fb is actively rolling out help for Shops in Facebook Groups in addition to Stay Buying and product suggestions. Large issues are coming for Fb social commerce in 2022.
35. Fb Market advertisements attain 562 million individuals
In contrast to different itemizing websites, like eBay, Facebook Marketplace permits companies (and shoppers) to record gadgets without cost, together with automobiles, rental properties, and extra. Boosted listings can attain a possible viewers of 9.1% of the world’s inhabitants over age 13.
36. 33% of Gen Zers would contemplate shopping for digital-only artwork
NFTs. Crypto. Digital property promoting out instantly, like a $4,000 Gucci bag or a virtual home selling for $512,000. (Are all of us gonna get priced out of the digital housing market, too? C’mon!)
Financial dystopia apart, NFTs are, nicely… kinda scorching. And good? Many within the youthful era are treating digital content material like conventional investments. Musician 3LAU has even promised NFT-owners future royalties.
In case you personal one among my NFTs at the moment,
You’ll get to personal rights in my music,
Which additionally means you’re entitled to cashflows from that music…
— 3LAU (@3LAU) August 11, 2021
Not all entrepreneurs ought to soar on the NFT bandwagon, however contemplate the influence of the rise of their recognition in your model. Fb has strict policies on who will get to promote digital property on their platform, however count on that to loosen in future years because the metaverse expands.
37. Fb Reels at the moment are in 150 countries
The corporate introduced the previously U.S.-only Reels characteristic is accessible in 150 nations as of February 2022. Introduced over from sister community Instagram, the format of Fb Reels is essentially unchanged however has thrilling new creator instruments.
To draw creators to Fb Reels, a bonus program is in impact providing up to $35,000 per month to creators relying on their view counts. Fb’s model of Reels additionally options advert income sharing and the flexibility for followers to “tip” creators in-app.
38. Fb beats out TikTok for short-form video with 60.8% of user share
It’s simple to suppose TikTok can be within the prime spot for brief movies, however YouTube claims that with 77.9% of People over 16 utilizing the platform to look at brief movies. Maybe surprisingly, Fb is available in second with 60.8% of the person share. TikTok trails in third with 53.9%.
The definition of short-form video is below 10 minutes, though many Fb movies are a lot shorter, together with the normal Reel-style which vary from 15 to 60 seconds.
39. Fb is second to YouTube in reside video with 42.6% of user share
Predictably, YouTube is the popular platform for reside video chosen by 52% of customers. Like with brief movies, Fb is a detailed second with 42.6% of customers.
Apparently, Fb turns into the primary place alternative for reside video for ages 25-44.
In case you’re not already, guarantee your livestreaming software program permits you to stream to a number of platforms concurrently to seize essentially the most viewers.
Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule posts, share video, have interaction your viewers and measure the influence of your efforts. Strive it free at the moment.
Simply handle your Fb web page (+ different social media accounts) and save time with Hootsuite. Schedule, have interaction, analyze, carry out.