35 Instagram Stats Entrepreneurs That Matter to Entrepreneurs in 2022

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When Instagram firm head Adam Mosseri introduced this yr that Instagram was not a “square photo-sharing app,” he was actually simply stating the apparent: one take a look at thi yr’s Instagram statistics and it’s clear simply how far it’s come from its humble roots.

Over the previous decade-plus, Instagram has developed, and so has its consumer base, its enterprise options, its algorithms and technological capabilities. In order you intend your Instagram marketing strategy for 2022, it’s vital to know the most recent information about all issues Insta. To be sure you’re working with the appropriate info, we’ve compiled all an important Instagram stats you want to concentrate on this yr.

General Instagram statistics

1. Instagram is celebrating its 12th birthday in 2022

Instagram is virtually a teen at this level (on the very least, a lovably moody tween) so in case your advertising group continues to be contemplating the platform to be a flash within the pan, we’ve received information for you: your woman isn’t going wherever.

After all, the platform has developed significantly (hello, Reels!) because it first launched again in October 2010 with a filtered pic of the founder’s canine, and can proceed to take action. Ensure you’re updated on the latest Instagram trends and features because it ventures deeper into its second decade of existence.

2. Instagram is the 7th most visited website on the earth

In keeping with Semrush, primarily based on complete web site visitors, Instagram is among the world’s prime 10 most-visited web sites globally, with 2.9 billion complete visits per 30 days. That’s loads of eyeballs.

Importantly, whereas most customers login by way of the cellular app, this stat is an efficient reminder that folks could also be viewing your posts on their desktops or laptops, too: ensure these pictures are wanting good at any scale.

3. Instagram is the 9th most-Googled search term

What’s simpler than typing “instagram.com” into your browser? Letting Google take you there.

Fb, Youtube and “climate” all beat out Instagram, however contemplating that Insta is primarily accessed by way of the app, that is a powerful exhibiting and extra proof that your viewers may be viewing your content material by way of a browser — whether or not a cellular one or through their laptop.

(Bizarre truth: the primary Google search question is “google.” We don’t perceive, both.)

4. Instagram is the 4th most-used social platform

Solely Fb, Youtube and WhatsApp beat out Instagram by way of every day energetic world customers, however Instagram clocks in a powerful 1.3 million.

That’s loads of eyeballs. At this level, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so in case you’re searching for essentially the most bang on your buck by way of viewers attain, Instagram could also be a stronger choice.

5. Simply 0.1% of Instagram users solely use Instagram

The chance that an Instagram consumer additionally has an account on one other social platform is 99.99%. 83% of Instagram customers, for instance, additionally use Fb, whereas 55% are additionally on Twitter.

What does this imply for entrepreneurs? You’re doubtless reaching the identical folks throughout completely different platforms, so attempt to not repeat your self to ensure your content material is exclusive and interesting, wherever your followers are encountering it.

6. Instagram is the second most-downloaded app on the earth

Solely TikTok beat out Instagram in downloads in Fall 2021 — fairly spectacular, provided that the app has been round for 12 years. Stilllll received it.

You most likely already assumed that almost all of your Insta viewers was experiencing your content material by way of their telephones, so please, chill and luxuriate in this statistic that proves simply that.

Instagram consumer statistics

7. 1.22 billion people use Instagram every month

In case it’s not clear: Instagram may be very, very fashionable. That’s nonetheless solely half as many individuals as Fb and Youtube every have logging in every month, nonetheless.

8. 18 to 34 year olds make up the largest share of Instagram’s viewers

This key demographic accounts for about 60% of Instagram’s viewers.

9. Instagram is Gen Z’s favorite social platform

International web customers aged 16 to 24 want Instagram to different social platforms — yep, even rating it above TikTok. If that’s an age cohort you’re trying to attain, Insta is outwardly the place to be.

10. Gen X males are the fastest growing Instagram audience

Final yr, the variety of 55 to 64 yr outdated males utilizing Instagram grew by 63.6%. So, sure, it’s a spot the place the youngsters are hanging out, however don’t low cost the truth that you’ll find different generations represented right here too.

11. Instagram’s viewers is split pretty evenly between males and females

Sadly, we don’t have any stats at this level on customers who fall outdoors of the gender binary, however in accordance with what Fb’s reporting instruments can inform us, Instagram’s viewers self-identifies as 50.8% feminine and 49.2% male.

12. India has essentially the most Instagram customers on the earth

This can be a nice reminder that Instagram provides entry to a world viewers, with 201 million customers logging in from India (adopted by the U.S. at 157 million). Within the third place spot, you’ll discover Brazillians, with 114 million customers, adopted by Indonesia and Russia.

That is vital info when fascinated about how you can define your target audience on Instagram, and how much content material to create.

13. India can be Instagram’s fastest-growing market

Growing its viewers by 16% quarter-over-quarter, India is the quickest rising area for Instagram at present. If this can be a market your model is trying to goal: congrats! Now you recognize simply the place to seek out ‘em.

14. 5% of U.S children below 11 use Instagram

That’s regardless of Instagram user guidelines that require customers to be 13 years outdated earlier than they will create an account. Amongst youngsters aged 9 to 11, 11% use Instagram.

15. 14% of U.S. adults have never heard of Instagram

Remember that whereas Instagram does have an enormous attain within the U.S., it doesn’t attain everybody. That’s why understanding your audience is so vital.

16. Instagram noticed 17.0% user growth in Western Europe in 2020

The area will finish 2020 with 132.8 million customers, eMarketer predicts. That’s a rise of 19.3 million customers since 2018.

Earlier than the pandemic, eMarketer had predicted solely 5.2% development for the area. They revised their estimate upwards twice this yr.

17. The nation with the best Instagram proportion attain is Brunei

Brunei may not have essentially the most Instagram customers, however it’s the nation the place Instagram reaches the best proportion of the inhabitants: 92%, to be exact.

Rounding out the highest 5 nations with the best proportion attain are:

  • Guam: 79%
  • Cayman Islands: 78%
  • Kazakhstan: 76%
  • Iceland: 75%

When you’re advertising to folks in these nations, Instagram could possibly be an particularly efficient platform for each natural content material and paid Instagram posts.

Instagram utilization statistics

18. 59% of U.S. adults use Instagram every day

And 38% of these every day guests are logging on a number of occasions per day.

Higher give ‘em one thing to have a look at whereas they’re there: be sure you’ve received recent content material going up persistently. Even in case you’re not capable of log in day-after-day, scheduling tools for Instagram—like, ahem, Hootsuite—will help you retain on prime of your content calendar.

19. Instagram isn’t a popular source for getting news

Just one-in-10 U.S. adults say they search out information on Instagram — and 42% say they straight-up mistrust it as an info supply. So in case you’re within the enterprise of disseminating vital info, Instagram might not be the very best place to get your severe message throughout.

20. Grownup Instagram customers are on the app practically 30 minutes per day

They’re exploring not simply their newsfeed, although: they’re scrolling by way of Instagram Tales, testing Livestreams and watching Reels. Smart manufacturers will ship one thing satisfying throughout all of the completely different options in order that followers are entertained, wherever they’re spending these half-hour.

21. 9 out of 10 users watch Instagram movies weekly

Transcend static pictures to please the cinephiles scrolling by way of your feed. Listed below are our favourite ideas for creating the best Stories, Reels and Instagram Live videos on your viewers.

Instagram Story stats

22. 500 million accounts use Instagram Stories every day

Instagram hasn’t shared up to date stats since 2019 (a lifetime in the past in social media years) however it’s doubtless solely gotten larger. What began as a SnapChat-inspired foray into video has grow to be a staple of the platform, and one that provides plenty of alternative for manufacturers to get inventive. Check out our guide to using Instagram Stories for business here.

23. 58% of users say they’re extra fascinated by a model after seeing it in a Story

Tales have sticking energy! And one other 50% of Instagram customers say they’ve gone forward and really visited an internet site to make a purchase order of a services or products after seeing it in Tales.

Need to get in on this motion? We truly know some hacks for scheduling Instagram Stories so that you don’t miss a beat.

24. Model Tales have an 86% completion rate

That’s only a small enhance from 85% in 2019. Leisure account Tales noticed the most important enhance in completion fee, from 81% to 88%. Sports activities account Tales have the best completion fee, at 90%.

25. Probably the most energetic manufacturers publish 17 Stories per month

Story frequency is mostly up this yr, so if you wish to sustain with the highest performers (and ensure your content material isn’t misplaced within the ruckus), it’s smart to goal to publish a Story roughly each different day.

26. Instagram Tales generate a quarter of the platform’s ad revenues

Although they may not attain so far as posts, in 2022, Tales adverts are predicted to herald nearly $16 billion in world internet advert revenues.

Instagram Stories ad revenues worldwide

27. #Love is the preferred hashtag

Possibly it’s a clue that folks on Instagram wish to hold issues constructive and light-weight?

Instagram enterprise statistics

28. 90% of Instagram customers comply with at the very least one enterprise

Don’t really feel shy about getting your model concerned in social: everyone’s doing it! As Instagram itself places it, it’s a spot to “develop your group and deepen your reference to present and future prospects.” Insta usually introduces new enterprise instruments—like procuring performance and Instagram Stay—to assist assist companies, too.

Learn more about how to use Instagram for business here.

29. The typical Instagram business account grows its followers by 1.69% every month

Whereas each enterprise account and model is completely different, it’s useful to know the overall benchmark for development, particularly if that’s a cornerstone of your model’s social media goals. Not hitting that quantity your self? Try our ideas for growing your Instagram followers here.

Instagram Business Account benchmarks

30. Enterprise accounts publish an average of 1.6 times a day

To interrupt that down even additional: for the typical Instagram Enterprise account, 62.7% of all important feed posts are pictures, whereas 16.3% are movies and 21% are picture carousels.

Once more, each model is completely different, however it’s useful to see the the competitors is (on common!) mixing issues up with the forms of content material it posts.

When you’ve caught steadfastly to a photos-only sport plan, perhaps now’s the time to begin diversifying.

31. 1 in 2 people have used Instagram to find new manufacturers

It’s an unbelievable discovery device: 50% of individuals use it to find new manufacturers, services or products. And 2 in 3 people say the community helps foster significant interactions with manufacturers.

Your latest buyer could possibly be lurking across the nook… and able to fall in love with you!

32. 57% of people like seeing polls and quizzes from manufacturers on Instagram

In comparison with different platforms, audiences want seeing quizzes and polls from manufacturers on Instagram (and so they’re simple to implement utilizing Tales!), so go forward and communicate up: ask your prospects what they need!

It’ll make them really feel seen, and assist you really feel assured about your small business choices. Win-win.

33. The average engagement on Instagram business account posts is 0.83%

That skews a bit of larger on carousel posts and a bit of decrease on video, however in case you’re beating that benchmark of 0.83%, pat your self on the again.

Curiously, as manufacturers develop their followers, engagement charges sometimes dip. Our digital traits report revealed that enterprise accounts with fewer than 10K followers loved larger engagement than manufacturers with 100K followers. In different phrases: generally much less is extra.

Searching for inspiration to develop your engagement past that? We’ve got you covered with Instagram engagement tips right here.

34. 44% of people use Instagram to shop weekly

Instagram solely launched its procuring characteristic a few years in the past, however it’s already taken the ecommerce world by storm. In keeping with an Instagram for Enterprise survey, 44% of individuals use Instagram weekly to buy utilizing options like procuring tags and the Store tag.

Able to arrange your personal Insta commerce empire? College your self with our Instagram Shopping 101 information.

35. Instagram’s advertising reach has outpaced Facebook this previous yr

If paid attain is a part of your social media technique, it’s value noting that Instagram’s advert attain is skyrocketing previous Fb’s proper now. Fb’s world promoting attain solely elevated by 6.5% this yr, whereas Instagram’s grew by 20.5%.

Save time managing your Instagram presence utilizing Hootsuite. From a single dashboard, you may schedule and publish posts on to Instagram, interact the viewers, measure efficiency, and run all of your different social media profiles. Attempt it free as we speak.

Get Started

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.



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