150+ Social Media Statistics that Matter to Entrepreneurs in 2022

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We’ve compiled the newest and most respected social media statistics to tell your social advertising and marketing technique. Perceive how social media channels carry out, get detailed data on important demographics, and collect actionable insights into how customers behave on every platform.

So, maintain on to your hats and buckle up tight as we provide you with unparalleled entry to one of the best social media statistics for 2022.

A word on sources: We’ve collected these stats from third-party surveys, whitepapers, and stories from the platforms themselves. All for digging deeper? Start with Hootsuite’s Global State of Digital 2022 Report (together with Simon Kemp’s overview).

General social media statistics

Social media usage continues to grow

Social media usage statistics

Supply: Hootsuite’s Digital Trends Report 2022

demographic profile of social media users

Supply: Hootsuite’s Digital Trends Report 2022

Social media promoting statistics

  • Advert spending on social media is projected to succeed in over $173 million in 2022
  • In 2022, social media video advert spending will develop by 20.1% to $24.35 billion
  • Annual promoting spend on social media in 2022 will high $134 billion, a rise of over 17% YOY
  • 52% of social media users say that when a platform protects their privateness and knowledge, it’s extremely impactful on their choice to work together with the adverts or sponsored content material they see on the channel

US social network ad spending 2019-2023

Supply: eMarketer

Need extra social media promoting stats? We’ve received you. Take a look at our record of 50+ Social Media Advertising Statistics that Matter to Marketers in 2022.

Instagram statistics

Customers

  • Instagram now boasts over 1.5 billion users
  • Instagram adverts attain nearly 30% of internet users
  • Instagram is the fourth most popular social networking website on this planet
  • The typical person worldwide spends 11.2 hours per month on Instagram
    • In Turkey, Insta’ utilization is the best, with a mean of 20.2 hours per 30 days
    • South Korea totals the bottom period of time spent per 30 days with 5.8 hours

Instagram time spent using mobile app

Supply: Hootsuite’s Digital Trends Report 2022

Demographics

Utilization

Instagram advertising audience profile

Supply: Hootsuite’s Digital Trends Report 2022

Manufacturers

On the lookout for much more Instagram advertising and marketing stats? Have a peek at 35 Instagram Stats That Matter to Marketers in 2022.

Fb statistics

Customers

  • Fb’s MAUs are quick approaching 3 billion people, that’s 36% of the world’s inhabitants
  • 58.8% of the world’s complete web customers use Fb month-to-month
  • Simply over 66% of Facebook users log onto the location day by day

Demographics

  • 56.5% of Facebook customers worldwide are male, 43.5% are feminine
  • Virtually 20% of Fb’s worldwide customers are males aged 25-34
  • Girls aged 13-17 are Fb’s lowest demographic of customers throughout the globe
  • In America, women aged 25-34 are essentially the most prolific customers of Fb
  • India boasts essentially the most Fb customers, with 349 million selecting to make use of the channel. The US is shut behind, with nearly 194 million customers.

Utilization

world's most used social media platforms in January 2022

Supply: Hootsuite’s Digital Trends Report 2022

Manufacturers

graph of most valuable brands worldwide in 2021 Supply: Statistica

US Facebook social commerce buyers

Supply: Emarketer

If you wish to get forward of the social commerce sport, try our Guide to Getting Started with Social Commerce, or much more Facebook stats.

Twitter statistics

Customers

Demographics

  • 38.5% of Twitter’s customers are aged 25-34
  • Solely 6.6% of Twitter’s customers are aged 13-17
  • Twitter’s viewers is predominantly male, with 70.4% of the platform’s demographic figuring out as that gender, leaving ladies accounting for 29.6% of Twitter’s viewers
  • 33% of Americans who use Twitter have a university diploma

Utilization

Twitter users worldwide 2019-2024

Supply: Emarketer

Manufacturers

  • 16% of web customers between the ages of 16-64 use microblogs for model analysis
  • 211 million of Twitter’s day by day energetic customers could be monetized via adverts
  • ​​Advert income on Twitter in 2021 exceed $1.41 billion, a rise of twenty-two% YOY

Observe this hyperlink for much more Twitter stats.

YouTube statistics

Customers

social media platform audience overlaps
Supply: Hootsuite’s Digital Trends Report 2022

Demographics

Utilization

Manufacturers

  • The most well-liked search time period on YouTube is song, adopted by DJ, dance, and TikTok
  • 70% of viewers purchased from a model after seeing it on YouTube
  • Adverts focused to customers by intent (quite than demographic) earn 100% higher lift in buy intent
  • YouTube adverts have the potential to succeed in 2.56 billion users

Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Marketers in 2022.

Pinterest statistics

Customers

Demographics

distribution of Pinterest users worldwide October 2021
Supply: Statistica

Utilization

  • 86% of Pinterest customers additionally use Instagram, which isn’t stunning given the visible nature of each channels
  • 97% of top searches on Pinterest are unbranded (that means customers haven’t made up their thoughts but)
  • Pinterest claims 12.4% of US social media visits
  • 26% of US Pinterest users go to the location day by day, 68% weekly, and 91% month-to-month

Manufacturers

  • Virtually 11% of Web customers between the ages of 16-64 use on-line pinboards for model analysis
  • Pinterest current surpassed $2 billion in revenue, rising by 52% YOY
  • 80% of weekly users have found a brand new model or product on Pinterest
  • Pinterest predicts that emerging trends in 2022 shall be jewellery, biophilic design, conventional recipes, indoor swings, and… mullets.

Take a look at extra hair-raising Pinterest stats with our weblog submit Pinterest Statistics That Matter to Marketers.

LinkedIn statistics

Customers

Facebook most used platform by US adults in March 2021

Supply: Emarketer

Demographics

  • Over 185 million Americans use LinkedIn, making the nation the best person charge on this planet
  • Hungary has one of many lowest LinkedIn utilization charges, with solely 1 million people on the platform
  • LinkedIn is hottest with males aged 25-34 years previous, and least widespread amongst ladies aged 55+

Utilization

Manufacturers

  • The most-followed brands on LinkedIn embody Google, Amazon, TED Conferences, Forbes, Unilever, and Microsoft
  • LinkedIn boasts over 57 million companies listed on the location
  • LinkedIn adverts attain simply over 10% of the world’s inhabitants
  • Adverts on LinkedIn attain 42.8% of girls and 57.2% of males

When you’re after much more juice LinkedIn stats, you must have a learn via LinkedIn Statistics Marketers Should Know.

Snapchat statistics

Customers

Demographics

  • Snapchat reaches 75% of millennials and Gen Z
  • The social media app is hottest with each women and men aged 18-24, and the least widespread cohort is males aged 50+

Snapchat advertising audience profile

Supply: Hootsuite’s Digital Trends Report 2022

Utilization

  • On common, folks spend 3 hours per 30 days on Snapchat
  • Surprisingly, Snapchat is the one channel that doesn’t maintain its person base solely, that means that Snapchat’s viewers are additionally scrolling via different channels too
  • In 2022, folks will spend a mean of 7 minutes per day on Snapchat
  • In 2021, Snapchat launched 18 New Yr’s Eve lenses that generated greater than 7 billion impressions

social networks average time spent in US by platform
Supply: Emarketer

Manufacturers

  • Snapchat’s income elevated by 64% to 4.1 billion in 2021
  • 25 of Snapchat’s Uncover Companions reached over 50 million distinctive Snapchatters from all over the world
  • In 2021, beauty’s model MAC constructed a number of AR try-on make-up lenses and launched these on the channel, leading to 1.3 million try-ons, a 2.4x raise in model consciousness, and 17x enhance in purchases
  • Snapchat’s minimal ad budget spend is $5
  • Snapchatters maintain 4.4 trillion in spending energy

Need extra Snapchat stats in your life? Have a learn of 21 Snapchat Stats That Matter to Social Media Marketers.

TikTok statistics

Customers

  • Customers spend a mean of 19.6 hours per month on TikTok
  • 20% of American adults use TikTok
  • TikTok downloads through the App Retailer grew by 6% in January 2022
  • Additionally, in January 2022, TikTok boasted roughly 29.7 million day by day energetic customers through iOS gadgets worldwide

number of daily active TikTok users worldwide January 2019 to January 2022

Supply: Statistica

Demographics

share of US adults with favorable view of TikTok

Supply: Statistica

Utilization

  • TikTok customers spend, on common, a complete of 19.6 hours a month scrolling via the app
  • The video-sharing app is available in sixth place in an inventory of the world’s most-used social media platforms
  • Virtually 84% of TikTok’s viewers additionally use Instagram
  • The typical US person spends 32.8 minutes per day on TikTok (that’s 2nd place after Fb)
  • 57% of TikTok’s mentions across the web are positive

social media sentiment in past year on TikTok versus other platforms

Supply: Vox

Manufacturers

Are your Toks the Tickest? Degree up your TikTok information with extra Important TikTok Stats Marketers Need to Know.

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